industry, business, product or service.
(xxiii) Making an untruthful, deceptive or misleading net
zero claim, including a claim that:
(A) does not clearly identify the covered portion of an
entity's emission portfolio and value chain, including all
greenhouse gas emissions, all emission scopes and all joint
ventures, subsidiaries and specific product categories;
(B) does not distinguish between a business's emission
reductions, post-emission compensation, both offsets and
removals, and emission divestments or otherwise relies on vast
amounts of offsets; or
(C) is not substantiated by a company plan or action.
(xxiv) Engaging in any other fraudulent or deceptive conduct
which creates a likelihood of confusion or of misunderstanding.
* * *
Section 2. Section 9.2 of the act is amended to read:
Section 9.2. Private Actions.--(a) Any person who purchases
or leases goods or services primarily for personal, family or
household purposes and thereby suffers any ascertainable loss of
money or property, real or personal, as a result of the use or
employment by any person of a method, act or practice declared
unlawful by section 3 of this act, may bring a private action to
recover actual damages or one hundred dollars ($100), whichever
is greater. If an action is brought under this section alleging
an unfair or deceptive act or practice described in section 2(4)
(xxii) or (xxiii) of this act, it shall not be required that the
person who brought the action suffered any ascertainable loss as
a result of the use or employment of the unfair or deceptive act
or practice. The court may, in its discretion, award up to three
times the actual damages sustained, but not less than one
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